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Most services also encourage members to add photos or videos to their profile.
Members can constrain their interactions to the online space, or they can arrange a date to meet in person.
As a result, Tinder will soon begin offering a “freemium” service to appeal to the app’s growing user base.
Tinder Plus, Tinder’s newly minted subscription-based service, will add opt-in features for a fee while maintaining the app’s free service for those uninterested in a premium account.
When done right, these sites can be lucrative and require minimal effort to maintain.
Markus Frind, founder and CEO of Plenty Of Fish, says he brings in more than million a year (at least half is pure profit) working for just an hour a day.